The Home Builders & Remodelers Association of the Connecticut River Region (HBRA) has long been committed to supporting builders, contractors, remodelers, suppliers, and home service professionals throughout Connecticut. As the organization expanded through the merger of the HBRA of Central Connecticut and Eastern Connecticut, leadership recognized the need for a stronger and more modern digital presence to better serve members and support long-term growth.

To help accomplish that vision, HBRA partnered with Stratedia, a Connecticut-based SEO and digital marketing agency specializing in contractors, roofers, builders, and home service businesses.

Over the past several years, Stratedia has helped modernize the HBRA’s online presence through a full website redesign, GrowthZone integration, ongoing website management, social media support, and digital advertising campaigns designed to improve engagement and visibility throughout Connecticut.

HBRA CEO Eric Person explained:

“The new association is really going to provide more resources to a lot of members… and really try to modernize the association and bring it into the 21st century.”

He also emphasized the value of the partnership with Stratedia:

“We truly want to partner with experts in the industry, and Stratedia does exactly that for us.”

One of the things that has made the partnership successful is Stratedia’s hands-on approach and involvement within the association itself.

“Steve gets plugged in, Steve gets engaged with the association,” Eric Person shared. “The work that Stratedia does on our website and digital campaign is critical for us.”

Founded by Steve Bibby, Stratedia was built around transparency, responsiveness, and delivering measurable results for local businesses.

“What inspired me to start Stratedia was noticing how much companies were promising and how little they were actually delivering,”

Bibby explained.

“As long as we deliver and follow through on what we say we’re going to do, people will stay with us forever.”

Beyond its work with HBRA, Stratedia has helped several HBRA members achieve substantial business growth through strategic SEO, website development, and digital marketing campaigns.

  • BP Builders grew from approximately 70 roofing projects annually to more than 300 per year.
  • Peter L. Brown tripled business growth within one year.
  • Ace Overhead Doors experienced such a dramatic increase in inbound calls that the company had to expand phone systems and operations to handle demand.

Amanda Lubachic, owner of Ace Overhead Doors, shared:

“Since switching over to Stratedia, one of the biggest changes we’ve had to make is actually adding a phone line.”

She added:

“Steve and his team are there for you, for your business. They get the area, they get you, and they’ll really do the job you need.”

Today, Stratedia continues helping contractors, roofers, remodelers, builders, and home service companies throughout Connecticut improve their visibility online, generate qualified leads, and grow their businesses through local SEO, website design, search engine optimization, and digital marketing strategies tailored specifically to the home services industry.

The partnership between HBRA and Stratedia reflects the value of combining industry leadership with strategic digital expertise to help businesses and communities continue to grow together.